emusu.com Extends Promo to Cash Top-up Outlets for EMI’s ‘Fresh Sounds 2007’

July 28, 2007 at 8:07 am | Posted in digital downloads, emi, emusu, music | 1 Comment


D A Recordings has brokered a deal between its preferred payment gateway for emusu.com, Click and Buy, and key client EMI Music. An initial introduction made by D A led to the creation of ‘Fresh Sounds 2007’.

The compilation of principally development acts from across the EMI stable of labels includes MIMS, Tiny Dancers, and Jakobinarina well as Mobo nominated Unklejam and hit making international Dj, David Guetta.

“The idea for the compilation came from the need for a product that we cold launch quickly alongside Click and Buy’s rollout through the cash top up network, Payzone.” explains D A’s M D, Chris Thompson… “Click and Buy’s affiliation with Payzone means our younger customers who don’t have access to plastic need not pay inflated SMS mobile network charges, instead they can use cash to purchase Click and Buy credit that can be used throughout the emusu.com network of digital music stores. No-one likes to pay more then they should and the rollout through Payzone means we can offer unrivaled consumer value and maintain record company and artist margins whilst opening up a key route to market through convenience stores.”

EMI are one of the first to embrace the channel, offering up their 10 track download only mp3 compilation just as school kids’ return from the summer break. The album is just £2.99 with single tracks at the usual 79p. Click and Buy have added a £1000.00 photo competition give away advertised alongside ‘Fresh Sounds 2007’ on leaflets designed to add impact to the launch to be distributed through a selection Payzone’s 25,000 convenience store partner outlets. ‘Fresh Sounds 2007’ is officially released September 10 on www.freshsounds2007.com.


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