Buzz-Building: Squeezing The Most From The Web

March 20, 2007 at 9:12 am | Posted in digital downloads, emusu, music | Leave a comment

Please note that pre-event registration is essential to access this event – please click here

Introduction
Many producers, small niche labels, self-releasing artists and managers know that, irrespective of genre, all roads point to digital in some shape or form. Yet whilst knowing that an online presence is as essential as it is desirable, many remain unclear, if not bewildered, as to how best establish and maintain an online presence – much less how to reach, engage and grow a subscriber base. And the growing number of formats, distribution channels & platforms, coupled with advancing technology only serve to confuse the picture for many wishing to occupy the digital space.

Buzz Building: Squeezing The Most From The Web will enable those starting out in cyberspace to best navigate the digital maze. From website commissioning & design through to online sales and marketing, a panel of digital experts and online marketing gurus will discuss how to create an effective, online presence and develop practical online marketing strategies.

The session will comprise two topics:

Website Development – creating and maintaining an online presence

  • design – development of a brief & good website design considerations
  • site construction – bespoke vs off-the-peg solutions
  • integration of audio – streams, podcasts and downloads.

Online Marketing – practical and effective strategies in the digital environment.

  • e-campaigns/data mining/key site population/search engine optimisation
  • DIY approach – self-releasing artist/grassroots fanbase development
  • indie label approach to online marketing.

Speakers:

Panel

Jel

Freelance Web Designer & Consultant biog

 

Suw Charman

Journalist biog

 

Shizzio

Artist biog

 

Chris Thompson

Founder, emusu.com biog

Simon Quance

Hyperlaunch biog

 

 

 

Chairman

Harry Leckstein

MD, Freeport Records&Founder, London Urban Collective biog

Details:  

Date

Tue 20 March, 2007

Time

18.00 – 21.00 hrs

Venue

Juno Bar, Shoreditch High Street, London, E1 6JE

Location

Juno Bar is close to the corner of Rivington Street and Shoreditch HighStreet.  Map

Price

Places are FREE but MUST be booked in advance.
There will be no walk-up admission on the day!
All registration and booking enquiries should be made directly with CIDA , as below.

Registration&Booking

Click here

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